Pay per Click ad campaign is one of the most cost-effective and result-oriented forms of digital advertising. If a PPC strategy is developed and executed well, it has the potential to deliver a high ROI on your advertising budget.
While PPC has its set of advantages, an ad campaign that is managed poorly can make you lose up to 25 cents on each dollar spent. However, with the help of a few tried and tested ways, PPC can be the key to increasing your ROI. Here’s how:
1.Create a compelling landing page
The landing page is your one chance to convert a prospect to a customer. In such a scenario, it is important to make the right impression. The landing page for every PPC ad campaign should be thoughtfully designed with just the right amount of information without overcrowding the copy and a straightforward call to action. By improving the quality of your landing page, you improve your chances of conversion by a mile.
2.Focus on the scope of the campaign
Not targeting the focus of your ad campaign on the right audience or leaving its scope wide open is equivalent to wasted potential. It is very important to target the right audience that is likely to respond and convert. When your PPC ads specifically speak to your target audience’s needs, they are likely to bring higher conversion rates.
3.Perform thorough keyword research
Targeting the right keywords is the basis of a good PPC ad campaign. It is as crucial as targeting the right demographic. The keywords that your potential customers use when looking for a product or service similar to yours clearly show their intent. The usage of the right keywords for your PPC ad campaign can increase the efficacy of your campaigns by manifolds.
4.Advertise to the right audience at the right time.
Showing the right ad to the right audience but at the wrong time is as ineffective as showing it to the wrong demographic. Many times it has been observed that certain ads work better at a certain time of the day. You can use this to your advantage by scheduling your ads for days and time durations that are likely to work in your favor. For example, the ad for a small business selling curated gift sets with personalized and handmade gifting items is likely to work better during the holiday season.
5.Track and assess your progress
Your job does not end at developing and deploying a great ad campaign. Assessing its progress at regular intervals and tracking its success against your pre-determined goals is equally as important. By doing this you can ensure that your campaign is performing optimally and if in case it isn’t, it gives you a chance to make any changes necessary and in time. Keeping a track of the campaign’s progress is a sure-shot way of maximizing the ROI from PPC ads.
Every step taken towards improving the management of your PPC ad campaign is a step towards increasing your ROI. Not only can it help you achieve your business goals, but it also allows you an edge over your competition.