October 8, 2023

Transformational effect of Web3 on Business Models. What to Expect?

web3 transforming business models

In recent times, the Web3 landscape has experienced turbulence, with fluctuations in cryptocurrency prices, slowing NFT trading volumes, and even some industry pioneers facing bankruptcy. However, it's crucial not to mistake these challenges for the potential that digital assets and their underlying technologies still hold. In this article, we will delve into the transformative power of Web3 and how it continues to shape business models across various sectors.

Web3 in Financial Services

The financial services sector has been at the forefront of embracing Web3 technologies. At its peak, decentralized finance (DeFi) exchanges were processing over $10 billion in daily transactions. While this volume has since decreased to about $2 billion, the lessons learned in the financial sector have paved the way for adoption in other industries like real estate, gaming, carbon markets, and art.

The journey ahead remains uncertain, with challenges ranging from user experience issues to regulatory ambiguity. However, understanding the fundamentals of Web3 is essential for business leaders across diverse sectors.

Decentralization: The Core of Web3

The hallmark of Web3 is the decentralization of business models, marking the third phase of the internet. Unlike the centralized model of Web2, where user data and control were concentrated, Web3 promotes decentralization through open standards and protocols.

In Web3, control is distributed through "permissionless" decentralized blockchains and smart contracts. Governance occurs within the community, and revenues can be shared with creators and users, incentivizing innovation and scaling through open-source applications.

The Building Blocks of Web3

Web3's disruption is built on three key fundamentals:

1. Blockchains as Open-Data Structures

Web3 shifts data storage from private databases to open-data structures known as blockchains. These public databases, distributed among multiple participants, ensure security and eliminate single points of failure or control. User data is no longer fragmented across platforms, enhancing transparency and security.

2. Smart Contracts as Disintermediated Functionality

Smart contracts, residing on blockchains, automatically execute transactions based on predefined parameters. They reduce the need for intermediaries and their fees, while decentralized autonomous organizations (DAOs) govern them, minimizing the ability of any single entity to alter contract terms.

3. Digital Assets and Tokens as Decentralized Ownership

Digital assets represent intangible items with ownership rights and can engage with smart contracts. These assets, ranging from native tokens to NFTs and asset-backed tokens, eliminate the need for centralized ledgers, enabling user-owned value that can be transacted independently.

Bringing Web3 to Life: Automated Lending as an Example

In the realm of financial services, Web3 has found fertile ground in lending. Unlike traditional banking, Web3 lending relies on smart contracts and decentralized platforms. Depositors earn interest by providing liquidity to smart contracts, which borrowers can access against collateral. This disintermediated approach ensures greater transparency and efficiency.

Risks and Challenges of Web3

While Web3 holds immense promise, several challenges and risks must be addressed:

Regulatory Uncertainty

Regulatory clarity is lacking in many countries, hindering institutional adoption. Classification of assets, services, and governance models remains uncertain, limiting the involvement of heavily regulated entities.

User Experience

Web3 interfaces and technology are often cumbersome and poorly designed, deterring mainstream adoption. Security concerns, including fraud and privacy issues, persist.

Transaction Costs

High transaction fees on certain blockchain networks make some Web3 protocols expensive to use. Ensuring affordability and scalability is crucial for broader adoption.

Technology Maturity

The Web3 infrastructure needs to evolve further to provide robust, decentralized services. Resilience, security, and performance improvements are essential.

Environmental Considerations

Proof-of-work blockchains' environmental footprint poses challenges in an era of growing environmental concerns.

Imagining the Web3 Endgame

Despite the challenges, Web3 continues to evolve rapidly. Investments in Web3 projects are on the rise, and the technology's adoption is accelerating. Businesses must consider how Web3 could disrupt their industries and explore potential opportunities.


New assets, including NFTs and tokenized real estate, could reshape industries. Corporations can facilitate access to these assets and integrate traditional assets into Web3 ecosystems.


Core infrastructure, including custody solutions and risk management, will continue to evolve to support Web3 assets. Incumbent players can collaborate with Web3-native companies to innovate and enhance their offerings.


Web3-native equivalents of existing services are emerging, offering better economics and user value propositions. Collaboration between incumbents and disruptors can lead to new and enhanced service offerings.

In conclusion, Web3 represents a powerful force that promises to reshape business models and industries across the board. While challenges remain, businesses that adapt and embrace Web3 may unlock new opportunities and stay ahead in an ever-evolving landscape.