If you are a business owner who is new to the digital marketing gig, hearing the industry jargon constantly being thrown around can be really confusing. In order to perfect your digital marketing strategies, it is crucial that you know and have a clear understanding of the different terms associated with digital marketing. Today, we shall discuss two such terms, PPC and SMM, understand how different they are from one another, and learn how each can help your business.
PPC or Pay Per Click is an internet advertising model where you place your advertisements all over the internet – social media platforms, search engine result pages, and third-party websites, and pay a sum of money every time someone visits your website by clicking on the said ads. Search engines display your advertisements whenever a user uses certain keywords that are related to your product or services.
It is an effective and affordable way in which you can drive quality traffic to your website. People who click on your advertisements do so with an intent to buy your products and are more likely to convert.
SMM or Social Media Marketing is the marketing strategy where you use various social media platforms to create a digital presence for your brand by engaging with a targeted audience. Building a meaningful social media presence can help you achieve your business goals quickly and more efficiently.
By building a community of existing and potential customers on social media, you can create more awareness about your brand and boost sales like never before.
Difference Between PPC and SMM
Both PPC and SMM are a part of the wider umbrella that is digital marketing, but they are fundamentally different and in order to use either of them effectively it is crucial to understand the difference between them.
Time frame: By using social media marketing tools, you can create an online presence for your brand that allows you to interact with a wider customer base. Essentially, it is more of a long-term thing that takes time, and constant effort in the form of creating unique content to post on your social media handles which over time translates to incremental sales. PPC on the other hand is quick, with its results almost immediate and measurable. There’s a direct correlation between your PPC ad spend and the rate of conversion.
Costing: Creating relevant content for your social media marketing strategies can add up to be quite expensive over the long run. However, since the cost is also spread out over a course of time it can generate more income in the form of sales vis-à-vis the amount spent. When a PPC ad campaign is optimized correctly, it can be an extremely cost-effective way to drive quality traffic to your website.
Additionally, PPC is a more specialized field of digital marketing that requires solid, intensive research. As such, a Digital Marketing Agency in USA might be able to design and execute effective SMM strategies but for an effective PPC ad campaign, a PPC Agency in USA specializing in PPC services like ours can deliver the best results.
So, what are you waiting for? Give your business the much-needed marketing boost and use the power of the internet to your advantage. If you are unsure about how digital marketing can help your business, get in touch with One Dot Media one of the top Digital Marketing Agencies in USA today.