With nearly all major industries pushed online due to COVID-19, the dental care industry is no exception. As businesses scramble to figure out a myriad of digital marketing practices in hopes of attracting customers, we’re here to tell you about a highly effective and targeted approach to generating leads and driving customer traffic to your dental care practice.
Picture this. There’s a potential customer out there who’s trying to find the nearest dentist on a search engine.
Within a click of a button, the customer is greeted with over five top search results for dentists in his/her area. It goes without saying that it is imperative that your practice is in one of the top search results. Now, how exactly can this be achieved? That’s where Dental PPC Marketing steps in.
Why Use Pay-Per-Click Advertising?
Pay-Per-Click or PPC Advertising/Ad Management is one of the most effective digital marketing strategies to selectively target your audience and ensure that your business is visible to prospective customers. But what does Pay-Per-Click Ads exactly do?
As explained before, when a prospective customer types keywords in a search engine which is relevant to your business, they’re able to view a select number of results.
With PPC Ads, you can place advertisements for your business in search engine results pages.
For example, if one were to search for “dentists in my area” through a search engine like Google or Bing, with PPC Ads, your dental care practice can be seen among the top search results.
The best part? You only pay when an ad is clicked on by a visitor. Therefore, paying a nominal amount per click is absolutely worth it if it results in a far more profitable sale making PPC Advertising a far more lucrative digital marketing practice.
How Pay-Per-Click Advertising Can Help Dental Care Providers?
In especially competitive industries like dental care, PPC Ads are a game changer and can help boost brand recognition by allowing you to compete with other dental practices, potentially outranking them on the search results page.
Unlike Search Engine Optimization [SEO], which takes over a period of 3-6 months to deliver viable results, PPC Advertising is instantaneous in nature and immediately displays ads to an audience.
Therefore, diverting a significant portion of your digital marketing budget into paid social services like PPC Advertising is your quickest and most effective avenue for generation of leads.
Five Must-Haves In Any PPC Campaign.
While the benefits of PPC Advertising are quite clear now, it is important to know that a lot goes into creating a highly strategic and effective PPC Ad Campaign.
From short listing the most appropriate and relevant keywords to setting up landing pages which have been optimized for conversions, the most valuable PPC Campaign for any business is a well planned one.
Google Ads, for example, is one of the most popular advertising platforms out there by virtue of the amount of traffic Google receives in general.
Google Ads reward advertisers who create functional and relevant PPC Campaigns that users find helpful by charging you less per click.
That’s where we step in to help you plan your full-fledged PPC Campaign. There are 5 strategies we keep in mind when we plan any PPC Campaign:
1.Choose your keywords wisely.
2.Identify your USPs.
3.Make use of testimonials.
4.Highlight your most popular services.
5.Avail a thorough preliminary PPC Audit.
At 1DotMedia, our campaigns are centered on ensuring a high ROI with a targeting strategy specially tailor made for you.
Our in-house PPC experts are extremely hands-on and welcome any questions you could have about the process or delivery time. In addition to this, all PPC Campaigns are planned in conjunction with existing digital marketing services that you may have availed like SEO or other paid social services to ensure synchronization of results.
You’ve got the best dental practice in town. Now, let us help you put it on the map. Get in touch.
COVID-19 has pushed the average consumer to spend an increased amount of time online whether it involves browsing social media sites like Instagram and Facebook