What Is PPC and Why Is It So Popular?
The Pay Per Click is a model of digital marketing which allows the advertisers to place their ads on the Search Engine Results Pages, third-party websites, and social media platforms by paying a sum of money every time a potential customer clicks on their ads.
If you own a website or a blog, it is possible to generate cash by hosting PPC ads on them and getting paid every time someone clicks on them. Advertisers pay the PPC ad network providers such as Google and advertise their products. These ad networks then look for relevant websites within their ad network to display the ads, depending upon a series of factors such as the industry your blog operates in, the topics on your blogs, etc.
It is one of the quickest and the most popular ways in which you can monetize your blog, without having to look for advertisers and negotiating with them – the ad network providers do all of that for you! Let’s find out how you can generate quick cash online using PPC.
Generating Cash Through PPC Marketing
Most PPC programs enable the owners of websites and bloggers to have ads displayed on their websites to their readers. It is especially easy to set up on WordPress websites. This will allow you to start generating cash right away!
But before you can register yourself with any of the ad network providers you must make sure your website is active, looks clean, and is easily accessible. You can do this by keeping your content up to date and avoiding spam.
The amount of cash that you can generate from PPC marketing heavily depends upon the number of visitors that your website attracts. This means the more traffic your website attracts, the more money you’ll make through PPC. This is a good incentive to up your SEO game to increase your website’s visibility, readership, and reach. Once you have ads up and published in your blog, your next target should be to attract more traffic.
Another factor that can affect the amount of money you generate from PPC is the kind of ads that are being displayed and their relevance.
Key Points to Remember
Making money through PPC is simple. You simply keep doing what you would do with your website – publish relevant and useful content and the ad network provider will take care of the rest. However, there are a few golden rules of PPC advertising that you must keep in mind if you wish to set up a stable income from this. They are:
- Do not click on your own ads. Don’t have your friends, family and neighbors do that for you either. These suspicious actions can get you banned.
- Don’t ask your users to click on the ads and don’t try to trick them into clicking on your ads by placing them besides images that are a part of your content.
- Stick to the maximum 3 ads per page rule. Going overboard may cause your visitors to drop their visits.