Embrace the uncertainty and 
#GoDigital 
The future is now, and it is 
digital!
Reskilling creativity & 
innovation

When digital media first came into existence, it was a much simpler tool to market your product or service. However, ever since its inception the medium of digital media has been evolving every day, we can rightly say that ‘Change is the only constant’ when it comes to Digital Media Marketing.

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Social Media and its complications today

With time, the complexities of businesses grew hence to stay relevant in the fast evolving ecosystem it became imperative for businesses to pivot to digital media platforms. Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds. Hence, these platforms have proved to be the most effective channels of relevant marketing.

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digital

How Covid-19 increased online consumption

With the outbreak of Covid-19 pandemic, several countries induced complete lockdown to prevent the spread of the infection and every business sector faced the brunt of it. However, through digital marketing methods brands continued to engage with the end consumer and implemented newer ways to kick start businesses. 

Reports show that social media consumption increased by 89% during and post COVID-19 outbreak. 69% of influencers noticed an increase in their engagement rates in recent weeks and Consumption of online content increased by 80% in the quarter one of 2020. 

With the advent of COVID-19 pandemic, increasing online consumption and rapid change of trends, it became imperative for marketers to take up new challenges and alter their marketing strategies keeping in mind ‘The New Normal’ for them to overcome the difficulties that most of the businesses were facing. Social is a cultural shift more than an operational one. The mandate for openness, for personalization, and its spontaneous, real-time nature can make it difficult if not impossible to predict what’s going to happen next. This is why it keeps digital marketers constantly on their toes and on the lookout for opportunities to make their content relatable and relevant.

Let us help you!

Digital world is that big and we aim to make the most of it at every step to benefit you and your business!

Embrace the uncertainty and #GoDigital

At 1Dot Media, our constant effort was and will be to provide the most effective ways of marketing your brands across Social Media platforms using new trends, new methods, new technology and what not!

We embraced the pandemic as an opportunity to go beyond client expectations and curate unimaginable experiences for the audience, to keep them connected to the brand at all times. 

The Covid-19 pandemic has also presented us with a challenge of restructuring according to the present market dynamics. All the Covid-19 norms and protocols were not only implemented by companies but also highlighted by us to the audience, in order to ensure their safety and regain their trust making purchases. 

Wash your hands

Wear face mask

Keep the distance

Reliable Strategies in Unprecedented Times

At no point in human history was the populace so aware of the economic consequences of a pandemic. In spite of that, the character and nature of a real-time, personalized and individually-driven web was developed and adapted in a way that it stays with us for good. Without hyperbole, we truly live in one of the most exciting, transformational times in business in our generation, and it’s not likely we’ll see a shift this significant again in our lifetime. It’s that big and we aim to make the most of it at every step to benefit you and your business! 

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