We Love
PPC
At 1DotMedia we plan your PPC campaign individually, and holistically in conjunction with your SEO, social & other marketing efforts. We run tests prior to setting any campaign live to project expected results. We optimise your campaigns daily, and we focus heavily on preventing wasted spend. At the end of every month we report back on our efforts, what we’ve done, what’s working well, and what can improve. We cover campaigns globally, in every language. Our in-house translation team creates compelling adverts that resonates with local searchers.
As specialists in this field, we keep up-to-date with all the latest algorithm changes from Google & Bing. Our primary focus is vertical search optimisation. 90% of searches start on mobile, and the more real estate we can occupy on the results page, the more successful your campaign will be.
In a day and age where digital marketing can also be a service offered by teenagers who have 50,000 followers on Instagram. We have to be different and will always demonstrate the scientific practises and reasoning behind every decision we make. At 1Dot we leverage the power of words in our PPC marketing.
We study linguistics to understand the specific words that drive actions. Coupled with human behaviour analysis, we can understand why your target audience are making purchases, or more importantly why they’re not, and how to make them.
Remarketing is a tool that exceptionally important in your digital marketing strategy. With the average attention span now less than 8 seconds the likelihood of converting your customer first time is extremely small. If you’re reading this far, congrats! You have an exceptional mind! We understand human behaviour, and we remarket to individuals based on the level of interest they’ve shown us. That can be by how long they spend on your website, what content they’ve interacted with, or if they’ve gone as far as contacting you.
ALWAYS AT THE FOREFRONT OF YOUR CUSTOMERS.
WE’LL GET YOU EVENTUALLY.
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